SMITH’S PIES

VIDEO CONTENT

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ILLUSTRATION

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PHOTOGRAPHY

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VIDEO CONTENT | ILLUSTRATION | PHOTOGRAPHY |

Smith’s Pies provide a wide range of classic and specialty pies to stores around Tasmania and beyond, as well as direct to the public through our Pie Window and Food Truck.

Recently the business was purchased by Kristian & Sarah Farrow who wanted to refresh the business with a new brand from Gloo Advertising. They reached out to us to create their character ‘Lil Smithy’ that would compliment the new brand style.

We produced three illustrations, one holding a pie as the primary illustration, one waving and one holding a soft drink can.

Outdoor market scene with a sign advertising "Tassie’s famous scallop pies" by Smith's Pies; people walking among stalls with tents in the background.
Illustration of a person excitedly eating a sandwich, designed in a playful, red outline style.
Two people eating meat pies and drinking coffee at a food truck.
Two savory pies, one cut open to reveal filling, on a silver surface with a can of Schweppes lemonade and a paper bag labeled "Smith's Pies."
Illustration of a cartoon person hugging a large beverage can, with them trying to bite the top.
People lined up at a food truck selling Tassie's famous scallop pies, with a sign above reading 'Good produce, Good pies, Good people,' in an urban setting.
Man in denim jacket holding two pies in paper bags, standing outdoors near a food stall sign with partial view of "Smith's Pies".
Cartoon character with a big smile and waving hand
Hand holding pie with 'Smiths Pies' branding in front of cartoon advertisement.