Visual & Brand Design
Whole Brand Systems, Built From Strategy Up
Every brand we build is a full system. Strategy first, then identity, then the rules that hold it together as you add a second location, a new offering, a farm shop, a whole other arm of the business. We work with businesses across Tasmania, from Hobart venues to East Coast producers, and most rebrands we're called in for happen because the first brand was never built to scale.
Nobody can design a brand for a business they don't understand. So before we open a single file, we work out what the business actually is.
Why it exists beyond making money. What it's trying to achieve. What it stands for. Who it's for. How it should sound and how it should make people feel.
What's Included in the Design Studio
Everything a brand needs to hold together, from the thinking to the files.
Brand Strategy
The thinking that makes every design decision obvious. We work out your purpose, values, audience and tone of voice before anything gets designed.
Brand Identity
A complete logo suite, not a single file. Primary logo, secondary marks, monograms and lockups, so your brand works on a business card and on a building.
Visual Systems
The look that holds everything together. Colour palettes, typography, graphic language and art direction, built as a set of rules rather than a folder of assets.
Brand Guidelines
Everything your team needs to run the brand without us. Clear rules and ready made templates so it still looks like itself in two years.
Web Design
A site designed around what your customer actually needs to do. Built to load fast, read clearly and convert on a phone.
Graphic Design
Ongoing design support to keep your brand thriving. Once your identity is established, we provide the collateral you need, from menus and packaging to signage, print and social templates.
Keep a designer on hand every month for the menus, the campaigns, the signage and everything else the business throws at you.
How We Build a Brand
The Visual Workbook
Purpose, mission, values, audience, personality, and where your brand sits on the spectrum from traditional to modern, elegant to rugged, etc... It's the foundation for everything that follows.
Strategy
We turn your answers into positioning. What you stand for, who you're for, what sets you apart, and the tone of voice you speak in. Two or three distinct creative directions, presented properly and in context.
The System
We bring your brand to life. Logo concepts, colour palettes, typography, imagery, everything designed to express who you are and connect emotionally with the people you're trying to reach.
Delivery
You get what you need based on the service: logo files, brand guidelines, templates, and everything required to implement your brand confidently across every touchpoint both digital and physical.
Why Businesses Choose to Work With Us
Built to scale
We design brand structures that hold up when you add a second location or a new offering. No rebrand in three years because the name stopped fitting.
Design and production in the same studio
Most studios do one or the other. Your brand identity and the visual look now work together from the start.
Strategy is included, not extra
Every brand starts with the workbook and a strategy phase. It isn't an upsell, it's the only way to design something that fits the business.
No templates, no trend chasing
Your goals are different from the next business's and your budget is too. The work should reflect that, not follow a formula.
Tell us about the brand you're building.
Common Questions
What's the difference between Visual Identity and Brand Identity?
Visual Identity focuses on creating your logo and core visual system, the essentials you need to launch. Brand Identity goes deeper with strategic discovery workshops, comprehensive brand strategy, messaging development, and more extensive deliverables. Think of Visual Identity as the foundation, and Brand Identity as the complete strategic framework that sets you up for long-term growth.
Do you offer payment plans?
Yes. We typically structure payments with 50% deposit upfront and 50% upon completion, but we're open to discussing alternative payment schedules that work for your budget. Our goal is to make the investment manageable while ensuring smooth project progression.
What if I already have a logo but need everything else?
We can work with your existing logo if it's strong and strategic. We'll audit what you have, determine if it needs refinement, and build the complete system around it. This often falls into our Brand Refresh or custom project scope.
How long does a branding project take?
Visual Identity projects typically take 4-6 weeks. Full Brand Identity projects usually take 6-8 weeks. Brand Refresh timelines vary depending on scope, typically 4-8 weeks. Timelines can shift based on feedback turnaround and decision-making speed, but we'll keep you updated throughout.
What if I need changes after the project is complete?
The two included revision rounds during the project ensure we get everything right before final delivery. After project completion, any additional changes or new assets are charged at an hourly rate.
Do you work with businesses outside Tasmania?
Yes. While we're based in Southern Tasmania, we work with businesses across Australia and beyond. Our process is built for remote collaboration, though we do miss those face-to-face coffees when working remotely.
What do I need to prepare before we start?
We'll send you a detailed discovery questionnaire covering your business story, goals, target audience, competitors, and visual preferences. The more detail you provide, the stronger the foundation we build. We'll also set up a collaborative Pinterest board for visual inspiration and schedule workshops to dig deeper into strategy.
Can you help with implementation after delivery?
Absolutely. While implementation isn't included in the base packages, we can provide ongoing support for things like website design, social media templates, packaging, signage, or any other applications. We can discuss this as an add-on or separate project.
