Branding
From discovery and strategy to design and delivery, we set your business on the right path forward.
A brand isn't a logo. It's how people feel about your business. It's trust, reputation and the reason they choose your business over another, and what they remember long after that initial interaction is done.
We work with businesses at every stage: new ventures finding their feet, established businesses ready to evolve, and everyone in between who knows their branding isn't pulling its weight. Whether you need a visual identity system, a complete brand overhaul, or a refresh of what you've already built, we help you distil what makes you different and build a system that communicates it clearly across everything you do.
This isn't about making things look pretty. It's about creating a scalable brand system that works as hard as you do, whether that's on a business card, a website, or a billboard three years from now.
Our Approach
Good branding doesn't start with design; it starts with understanding your business. What you stand for, who you're speaking to, and what actually sets you apart in the market. With this strategy we build the creative direction based, then translate it into a visual identity that speaks to your business.
We're based in Southern Tasmania, but we work with businesses everywhere. Whether you're down the road in Hobart or on the other side of the country, our process stays the same: discovery, strategy, design, and delivery. Every stage is collaborative, every decision is intentional, and everything we design is built to scale with your business and be implemented with ease.
What We Offer
Visual Identity
Your logo extended into a cohesive design system. This includes colour palettes, typography, condensed brand guidelines, and essential collateral pieces to get you rolling with a consistent visual language.
Brand Identity
The full package. Strategic discovery, complete brand system, professional guidelines, and everything you need to launch and grow confidently. Built for businesses serious about standing out long-term.
Brand Refresh
For existing brands that need updating. We audit your established business assets, refine your logo and visual system, and deliver revised guidelines and templates that bring your brand into the present.
Graphic Design
Ongoing design support to keep your brand thriving. Once your identity is established, we provide the collateral you need: social posts, print materials, ad campaigns, signage, and more. Consistent, professional execution that ensures your brand shows up strong, every time.
Our Process
No matter which service you choose, our process follows the same framework, we just scale the depth based on your needs.
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We start by learning who you are and why you do what you do. Through questionnaires and meetings, we uncover the insights that will drive every decision: your values, your audience, your competitors, and what actually sets you apart.
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With those insights, we build a clear brand strategy: your positioning, personality, tone of voice, and key messages. This is the blueprint that guides everything we create and ensures your brand speaks with purpose.
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We bring your brand to life. Logo concepts, colour palettes, typography, imagery, everything designed to express who you are and connect emotionally with the people you're trying to reach.
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You get what you need based on the service: logo files, brand guidelines, templates, and everything required to implement your brand confidently across every touchpoint both digital and physical.
FAQ’s
What's the difference between Visual Identity and Brand Identity?
Visual Identity focuses on creating your logo and core visual system, the essentials you need to launch. Brand Identity goes deeper with strategic discovery workshops, comprehensive brand strategy, messaging development, and more extensive deliverables. Think of Visual Identity as the foundation, and Brand Identity as the complete strategic framework that sets you up for long-term growth.
How long does a branding project take?
Visual Identity projects typically take 4-6 weeks. Full Brand Identity projects usually take 6-8 weeks. Brand Refresh timelines vary depending on scope, typically 4-8 weeks. Timelines can shift based on feedback turnaround and decision-making speed, but we'll keep you updated throughout.
What do I need to prepare before we start?
We'll send you a detailed discovery questionnaire covering your business story, goals, target audience, competitors, and visual preferences. The more detail you provide, the stronger the foundation we build. We'll also set up a collaborative Pinterest board for visual inspiration and schedule workshops to dig deeper into strategy.
Do you offer payment plans?
Yes. We typically structure payments with 50% deposit upfront and 50% upon completion, but we're open to discussing alternative payment schedules that work for your budget. Our goal is to make the investment manageable while ensuring smooth project progression.
What if I need changes after the project is complete?
The two included revision rounds during the project ensure we get everything right before final delivery. After project completion, any additional changes or new assets are charged at an hourly rate.
Can you help with implementation after delivery?
Absolutely. While implementation isn't included in the base packages, we can provide ongoing support for things like website design, social media templates, packaging, signage, or any other applications. We can discuss this as an add-on or separate project.
What if I already have a logo but need everything else?
We can work with your existing logo if it's strong and strategic. We'll audit what you have, determine if it needs refinement, and build the complete system around it. This often falls into our Brand Refresh or custom project scope.
Do you work with businesses outside Tasmania?
Yes. While we're based in Southern Tasmania, we work with businesses across Australia and beyond. Our process is built for remote collaboration, though we do miss those face-to-face coffees when working remotely.
LET'S TALK
We're eager to collaborate on your next creative project.