Coaldale Walnuts

Production

The Brief

Coaldale Walnuts approached us with a challenge many agricultural businesses face: how to differentiate themselves in a commodity market. They needed to move beyond product features and price points to create an emotional connection with their audience, to help people understand the passion, craftsmanship, and care that goes into every harvest. The brief was clear: capture the authentic human story behind Coaldale Walnuts and transform it into compelling visual content that would resonate with both retail partners and end consumers.

A man sitting on a stool inside a workshop or laboratory, with various equipment and machinery, including a green and red machine labeled 'AMB ROUSSET', in the background.
A person wearing a yellow shirt, hat, and gloves is harvesting fruit from a tree in an orchard. They have a container labeled "Brad" hanging around their neck.
A man in a yellow shirt and black gloves inspecting green limes at a loading dock.

Sustainability

Brand Story

The Process

A woman with blonde hair tied back, wearing a navy jacket with a red logo, standing outdoors with green trees and grass in the background.
Close-up of a branch with green walnuts and green leaves on a tree.
Four jars of Caldale pickled walnuts on a reflective surface in a kitchen, with a blue cloth to the left and a green machine with a large white roll to the right.
A person wearing a black hoodie, orange reflective vest, and black gloves picking fruit from a tree during the daytime.
Aerial view of an orchard with rows of green trees and two small ponds in the background.
A person in an orange vest walking through a lush green orchard with trees and a grassy field, mountains and cloudy sky in the background.
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