Tas Carnivals

Videography

The Problem

The Tas Carnival 2024 needed content to showcase not just who won the event or a live stream for people to watch, but they needed marketing content that showcased the excitement, the stress, the speed, and the atmosphere that their yearly carnival provides. Content that provokes an emotional connection with the viewers and showcases the 4 events over 4 days in the best light and angles.

Group of cyclists racing on a velodrome track, wearing helmets and team jerseys.
A female athlete running on a track during a race, wearing a red tank top, blue and yellow shorts, white running shoes, and sunglasses.

The Solution

Creating content that's not just about having content! We created 2 reels per location, showcasing both 30-second and 15-second vertical and horizontal formats that could be used for Meta ad campaigns or organic social media content. This production delivered a total of 8 videos, all focused on achieving their objective of capturing more eyes on the event for next year through their social channels. Our aim with these videos didn't just focus on the athletes, but on the fun, people, and atmosphere the events created.

Aerial view of a large outdoor sports stadium with a grass field and a surrounding blue running track, with various equipment and people setting up for an event.
Cyclists competing in a race, wearing helmets and sports gear, riding close together at high speed.
A male athlete running on a grass track during a race, with a yellow flag and people in the background.
Cyclists race on a velodrome track under a partly cloudy sky, some wearing helmets and colorful jerseys, with an audience in the background.
Four male athletes competing in a sprint race on an outdoor track during a sporting event, with spectators in the stands and a clear sky overhead.