Curringa Farm

Website Design

Videography

Photography

The Problem

Curringa Farm wanted to strengthen their presence during Tasmania’s off-season by creating a distinct winter campaign that would inspire travellers to book during the quieter months. The challenge was to develop a clear narrative and visual identity that showcased the unique charm of a winter farm-stay — from slow mornings and cozy cottages to intimate experiences on the land, and then package it in a way that felt compelling, premium, and season-specific. They needed a cohesive content and digital strategy that would reposition the off-season as an experience worth travelling for, not simply a period of lower demand.

A Highland cow with long, shaggy brown fur and large curved horns standing on grassy field, holding hay in its mouth against a cloudy sky.
A woman and a man with a flock of sheep and lambs outside a house, one lamb is mid-air jumping over the woman, in a green grassy area with trees and a wooden house in the background.
A couple sitting on a wooden bench by a lakeside at dusk, holding glasses of red wine, with a small fire pit burning nearby, surrounded by trees and hills in the background.
Two people, one with long hair and the other with a beard, standing outdoors in front of a green landscape with trees and rolling hills under a cloudy sky.
A man and a woman sitting at a kitchen island, clinking wine glasses and smiling, with a woman pouring red wine into a glass. The setting is a bright, modern kitchen with large windows showing green trees outside.

The Solution

To bring the off-season campaign to life, we developed a cohesive creative and digital strategy built around an evocative winter storytelling theme. This included producing a full suite of photography and videography that captured the atmosphere of the farm in winter — from quiet landscapes and Highland cows to fireside moments and star-filled skies. We then designed and built a dedicated campaign website to house the experience, using clear messaging, immersive visuals, and strong calls to action to guide visitors toward booking. By unifying content, design, and narrative, we created a compelling winter identity for Curringa Farm that reframed the off-season as a premium, must-do Tasmanian escape.

A man and woman standing on a balcony outdoors, sharing a drink and smiling, with a green field and trees in the background under a cloudy sky.
Two people enjoying drinks and talking outdoors near a wooden structure with a sign that reads 'Echidna'; one person is a woman in a white sweater and blue jeans, the other is a man in a brown jacket and black pants, smiling and laughing.
A couple enjoying a quiet moment on a balcony, with one woman holding a glass of red wine, while the man wraps a blanket around her shoulders, overlooking a scenic countryside landscape.
A man smiling while holding a glass of red wine at a dinner gathering.
People serving a salad at a wooden table with potatoes and grilled meat nearby.
A man and woman sitting by a campfire outdoors, smiling at each other and holding glasses of red wine.
A man and woman by a lake with a fire pit, in a natural landscape with hills in the background. The woman is sitting on a bench holding a glass of wine, and the man is standing near the fire pit.
A man and woman stand amidst a large herd of sheep outside a modern wooden house with green roof, surrounded by trees and overcast sky.
A man and woman feeding a brown cow with horns in a grassy field with rolling hills in the background.